Template · 5 min

Campaign Brief Template

A one-page campaign brief shell that gives marketing, compliance, and product a shared starting point — audience, claim, disclosure posture, success measure.

For: Marketing managers and product marketers

Template preview

Campaign Brief Template

A one-page campaign brief shell that gives marketing, compliance, and product a shared starting point — audience, claim, disclosure posture, success measure.

What this brief locks down

Audience — who is being reached, and who is intentionally excluded.
Claim — what the campaign asserts about the product.
Disclosure posture — what disclosures are required given the claim and audience.

Section 1 of 1

What this brief locks down

This template is structured. The working copy is being finalized by our subject-matter editors — directionally accurate today, refined shortly.

Audience — who is being reached, and who is intentionally excluded.
Claim — what the campaign asserts about the product.
Disclosure posture — what disclosures are required given the claim and audience.
Success measure — the named, observable outcome that defines success.

Marketing Playbook

The artifact is the start. The course is where it sticks.

Use this template, then walk through the practice loop in the AiBI-Foundation course — the same prompts, with reviewed work you can take to your team.

Start your Marketing path Back to the playbook

Campaign Brief Template — Marketing Playbook — The AI Banking Institute